Amyl Patterson

Amyl is Pharrow’s co-Chief Marketing Officer who oversees all marketing activities within the company. She is focused on driving the company vision of supporting black-owned businesses by working directly with clients to implement effective marketing strategies based on extensive research and assessments of the target audience’s needs.

Amyl believes that the key to business success is through developing a clear marketing strategy aligned with a business’s goals and a true understanding of one’s target audience. She is passionate about helping small businesses in developing their brand identity and promoting marketing activities that drive impact.

Amyl has secured positions at Comcast, Dyson, and Google, developing cross-channel strategies encompassing paid search, paid social, programmatic, influencer channels, and more. Additionally, Amyl has worked as a freelance designer for over 50 companies throughout a variety of industries to help create logos, websites, packaging, social media graphics, print collateral, and more. Her specialty lies in the digital advertising space helping small businesses align their media strategy to overall business objectives.

Amyl holds a B.A. in Marketing from Michigan State University